Guide overview
This guide is a pathfinder to Media, Communication, & Journalism resources at UC. To navigate, use the tabs above. Scroll down to browse the latest new titles, or link to media ebooks or eTV programs.
Recommended databases
Databases are used to search for articles in journals. Those below are recommended for this subject - for more choices, see: annotated list of databases.
New book
- Poisoning the press : Richard Nixon, Jack Anderson, and the rise of Washington's scandal culture - Mark Feldstein
Call Number: E 856 .F45 2011Recounts the bitter quarter-century battle between the postwar era’s most contentious politician and its most reviled newsman. The struggle between Richard Nixon and Jack Anderson included bribery, blackmail, burglary, spying, and sexual smears—even a White House plot to assassinate Anderson. In this riveting, real-life political drama, Mark Feldstein traces the arc of this confrontation between a vindictive president and a flamboyantly crusading muckraker. Their vendetta at once symbolized and accelerated the growing conflict between the government and the press, a clash that would long outlive both men.
Featured new title
- Media research methods : understanding metric and interpretive approaches - James A. Anderson
Call Number: P 91.3 .A58 2012Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research.
The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.
New titles (10 Feb)
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Received in the last 14 days |
RSS feed for all Mass Communication & Journalism titles  |
Central Library | Law Library | EPS Library
Central Library |
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| Call# | P 91.3 .H2365 2012 |  |
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| Title | A handbook of media and communication research : qualitative and quantitative methodologies | ||
| Authors | Jensen, Klaus Bruhn. | ||
| Edition | 2nd ed. | ||
| Publication | Abingdon, Oxon ;New York : Routledge, 2012. | ||
| Call# | P 91.3 .K79 2010 |  |
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| Title | Mapping communication and media research : conjunctures, institutions, challenges | ||
| Authors | Koivisto, Juha.; Thomas, Peter D.; Aslama, Minna. | ||
| Publication | Tampere, Finland : Tampere University Press, c2010. | ||
| Call# | P 96 .S45 .R824 2010 |  |
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| Title | Gendered media : women, men, and identity politics | ||
| Authors | Ross, Karen | ||
| Publication | Lanham : Rowman & Littlefield Publishers, c2010. | ||
| Call# | PN 1992.6 .C932 2002 |  |
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| Title | The crisis of the cultural environment [videorecording] : media & democracy in the 21st century | ||
| Authors | Jhally, Sut.; Gerbner, George.; Morgan, Michael; Media Education Foundation. | ||
| Publication | Northampton, MA : Media Education Foundation, c2002. | ||
| Call# | PN 1992.8 .W65 .L68 2006 |  |
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| Title | Redesigning women : television after the network era | ||
| Authors | Lotz, Amanda D. | ||
| Publication | Urbana : University of Illinois Press, c2006. | ||
EPS Library |
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| Call# | HE 8689.9 .G7 .N49 2011 |  |
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| Title | Paving the empire road : BBC television and Black Britons | ||
| Authors | Newton, Darrell M. | ||
| Publication | Manchester ; New York : Manchester University Press, 2011. | ||
Law Library |
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| Call# | HF 5415.13 .L761 2011 |  |
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| Title | Brilliant marketing plans : what to know and do to make a successful plan | ||
| Authors | Linton, Ian. | ||
| Edition | 1st ed. | ||
| Publication | New York, NY : Pearson Prentice Hall, 2011. | ||
| Call# | HF 5415.13 .W872 2011 |  |
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| Title | Building a marketing plan : a complete guide | ||
| Authors | Wong, Ho Yin.; Radel, Kylie.; Ramsaran-Fowdar, Rooma R. | ||
| Edition | 1st ed. | ||
| Publication | New York, N.Y. : Business Expert Press, 2011. | ||
| Call# | HF 5415.5 .L919 2011 |  |
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| Title | The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior | ||
| Authors | Lowenstein, Michael W. | ||
| Publication | Milwaukee, Wis. : ASQ Quality Press, 2011. | ||
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New book
- Fast media, media fast : how to clear your mind and invigorate your life in an age of media overload - Thomas W. Cooper
Call Number: HM 1206 .C778 2011Fast Media, Media Fast is an exciting guide for taking a liberating media fast in an age of increasingly fast media. It is the first book to provide readers a practical, user-friendly and thought-provoking guide to gaining a newfound control and understanding of their relationship with the media. This researched, seasoned manual provides specific guidelines, important areas for thought, creative options and life-changing opportunities.
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