GoogleScholar lists the 20 most highly ranked marketing journals. All are held online by the library.
To locate scholarly articles on marketing topics see Multisearch and specialist Management databases
NZX Company Research
Company analytics
New Zealand Companies Register
Details of New Zealand companies
ORBIS
Contains worldwide industry research reports, as well as financial information and annual reports.
Click the Industry Research Tab at the top of the database for MarketLine industry reports
Passport
Monitors industry trends and gives strategic analysis on market size and market share for products worldwide.
Includes a tourism module. Good NZ content.
IBIS World
Links to detailed reports on New Zealand industries.
Business Source Complete
Includes Marketline company profiles, industry reports, and swot analyses.
Select the analysis you want from the Publication Type menu.
Market Information Digest
Supermarket product category data for New Zealand from AC Nielsen Scantrack.
Factiva
Access to over 1000 newspapers & 6000 magazines on current news, market research, investment analyst reports and stock quotes.
Press Reader
Collection of world newspapers
Euromonitor. (2018). Consumer lifestyles in New Zealand. Passport.
MarketLine. (2017). China Southern Airlines Company Limited:
Company profile. Business Source Complete.
Statistics New Zealand. (2013). Earnings by ethnicity, sex, and
age groups. https://www.stats.govt.nz/tools_and_services/tools/TableBuilder/income-tables.asp
Youl, T. (2020). Airlines in New Zealand (Industry Report 14900NZ). IBISWorld.
Books on marketing scales are available in print and electronically
Statistics New Zealand has useful databases for demographic and economic data including
NZStat, Infoshare, and figureNZ
A range of sources is available for international statistics