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Library Subject Guides

Media Communication Journalism: Marketing Resources

Created for the students and staff of Media, Communication & Journalism

Market Research Data

Business Source Complete
Includes Marketline company profiles, industry reports, and swot analyses.
Select the analysis you want from the Publication Type menu.

NZX Company Research
Company analytics

New Zealand Companies Register
Details of New Zealand companies

Contains worldwide industry research reports, as well as financial information and annual reports.
Click the Industry Research Tab at the top of the database for MarketLine industry reports

IBIS World
Links to detailed reports on New Zealand industries.

Monitors industry trends and gives strategic analysis on market size and market share for products worldwide.
Includes a tourism module. Good NZ content.

Market Information Digest
Supermarket product category data for New Zealand from AC Nielsen Scantrack.

Access to over 1000 newspapers & 6000 magazines on current news, market research, investment analyst reports and stock quotes.

Press Reader
Collection of world newspapers

Business Database Referencing Examples

Euromonitor. (2018). Consumer lifestyles in New Zealand. Passport.

MarketLine. (2017). China Southern Airlines Company Limited:
    Company profile
. Business Source Complete.

Statistics New Zealand. (2013). Earnings by ethnicity, sex, and
     age groups

Youl, T. (2020). Airlines in New Zealand (Industry Report 14900NZ). IBISWorld.

Marketing Scales

Books on marketing scales are available in print and electronically

Statistics for Marketing

Statistics New Zealand has useful databases for demographic and economic data including 
NZStatInfoshare, and figureNZ 

A range of sources is available for international statistics