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Check out WARC (World Advertising Research Centre). - Ends 18th August

The Library is trialling WARC, the largest single source of online intelligence for  the marketing, advertising, media and research companies worldwide. It gathers over 15,000 articles, case studies, research and conference papers drawn from over 25 international sources covering all areas of marketing communications. 

Let us know what you think of WARC

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Liaison Librarian

Janette Nicolle's picture
Janette Nicolle
Central Library
03 3693881

University Library
University of Canterbury
Private Bag 4800
Christchurch 8140

Phone: +64 3 369 4888 (ext 94888)

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